#1 French varietal wine brand JP Chenet unveils new packaging

#1 French varietal wine brand in the world[1], JP Chenet, owned by Les Grands Chais de France, has unveiled a packaging refresh as part of the brand’s evolution in order to give the range a more contemporary feel whilst maintaining the retro kudos that JP Chenet has built up with its loyal consumer fans. The new-look 75cl bottles and 18.7cl single serve formats, a category in which JP Chenet is now #2. are both on shelf in UK supermarkets and convenience stores from the start of March 2017.

JP-ChenetFounded in 1984, the JP Chenet brand has built a reputation for producing quality varietal wines by a dedicated winemaker team and with fruit from partner growers in the regions of Gascony, Étang du Thau and Pays d’Oc, all in the South of France. With a global presence in 165 countries, in 2016 66million bottles of JP Chenet wines were sold around the world.[2]

JP Chenet’s labels have been updated to look fresher, more modern and visually striking. The range of seven key Original varietals for the UK market – including #1 varietal Sauvignon Blanc and #2 varietal Merlot[3] – now features refined and clearer labels with a more prominent logo, reference to France to demonstrate provenance and a new “Original” endorsement positioned above the brand name. The iconic bottle shape remains unchanged, although the updated contemporary packaging includes a new capsule complete with a spiralling pattern.

“As the number one French varietal wine brand and number two single serve format brand it’s important that our packaging remains contemporary in design, which means retaining a classic look to appeal to our existing customers whilst evolving in style to reach new, younger consumers,” comments Mark Kears, Managing Director of Les Grands Chais de France.

JP Chenet Original varietal wines are widely distributed in all Off Trade Channels and can also be found in draught format in the On trade.

The brand will continue to boost its on-shelf appeal in 2017 with major marketing initiatives including the JP Chenet Club – a consumer loyalty programme – and exciting instant reward in-store on-pack promotions.

  1. Source: Impact DataBank 2014
  2. Source: Impact DataBank 2014
  3. Source: IRI 52 weeks to 31 Dec 16

Leave a Reply

Your email address will not be published. Required fields are marked *