Press release, 17 May 2017
Badet Clément co-launches Fourth Wave Wine Global at the London Wine Fair on stand K40
Badet Clément, specialists in branded varietal and premium AOC wines from the south of France, is partnering on an international level with Fourth Wave Wine Partners Australia created by leading Barossa Valley winemaker, importer and talented brand developer, Nicholas Crampton. Fourth Wave Wine Global is an affiliation between these two young and dynamic companies that can provide their trade clients with a deeper understanding of consumer trends, focussing on Millenials, combined with high quality winemaking and original, quirky packaging.
As the historical partner for French wines, Badet Clément, which formed in 1995, is a producer of premium wine brands from the Languedoc, Burgundy and the Rhône, who today exports to more than 45 countries. The company will handle the portfolio’s distribution in Europe and Asia. By forming this new partnership, Fourth Wave Wine Global will offer customers an international solution to engage consumers and especially the much sought after millennials. The portfolio of wines from France, Italy, Spain, Australia and New Zealand has already been highly successful in the Australian market particularly with younger wine drinkers, where it has made Fourth Wave Wines the leading importer of European wines in Australia.
“Like so many of us in the wine trade, at Badet Clément we want to answer the question: How can we better engage the next generation of consumers? Fourth Wave Wine Global is our latest solution,” comments Laurent Delaunay, winemaker and President at Badet Clément.
“At Fourth Wave Wines we are offering an exciting and impactful portfolio of wine brands that over-deliver and have already proven to be highly successful. We are delighted to be able to work with Nicholas Crampton and the innovative and eye catching brands he is creating for our trade customers to effectively engage with wine-loving consumers – and especially to reach the next generation of wine drinkers – these are exciting times for us.”
The Fourth Wave Wine Global portfolio includes the following wines that give a taste of Nicholas Crampton’s commitment to providing interesting wines designed to appeal to a millennial audience around the world:
Take It ToThe Grave 2016 Langhorne Creek /Barossa Valley Shiraz– a joint venture between Nicholas Crampton and South Australian winemaker Corey Ryan, created to deliver interesting and rewarding wines whilst challenging a few rules and preconceptions. The Take It To The Grave Shiraz is an expression of the mysteries and individual personalities of old-vine vineyards, and the 2016 vintage was outstanding.
Hootenanny Sauvignon Blanc 2016 – Scottish for a “good get-together”, Hootenanny was created by Rod McDonald and Corey Ryan: two men with a love of New Zealand’s southern island and a respect for its strong Scottish heritage. Hootenanny brings some colour and excitement to Marlborough Sauvignon Blanc with its tartan-decked wine label; a sure conversation starter and a pretty easy wine to both admire and enjoy.
Woods Crampton White Label Shiraz – for a small winemaker, Woods Crampton has been able to achieve a lot in a small amount of time. Known as “the straight men of the Barossa new wave” Nicholas Crampton and Aaron Woods make contemporary and balanced wines that are a world away from the jammy fruit bombs of the past. The Barossa Valley Shiraz combines quality, character and drinkability.
2015 Elefante Tempranillo Shiraz – this range from Jorge Garcia Cuenca in Castilla La Mancha is the embodiment of Spanish passion and spirit; Elefante was named in honour of a famous Bull that has received « indultos » (pardon) for his exceptional bravery. Elefante Tempranillo Shiraz routinely offers excellent value but the 2015 vintage is “one out of the box” and a beautifully well-crafted release.