Famille Helfrich, the on-trade and independents arm of Les Grands Chais de France and owner of the largest Châteaux and Domaine business in the on-trade, will unveil a new Calvet range * exclusively created and designed for on-trade and independents at their Portfolio Tasting at Edgbaston Cricket Ground in Birmingham 25-27 February 2019.
With stylish, contemporary packaging to differentiate the brand from its successful off-trade predecessor, yet still retain recognisable cues for the consumer, the new Calvet range has three quality tiers to ensure a broad appeal for all on-trade and independent buyers;
- exclusive varietal on-trade range – Sauvignon Blanc, Merlot, Rosé
- Heritage range of AOP wines from the most popular French appellations
- the classic Calvet 1818 Bordeaux AOP icon wine heading up the range
Created to celebrate the birth of Calvet in Bordeaux 200 years ago, Calvet Cuvee 1818 is made from a selection of the best parcels owned by Famille Helfich’s partner growers across the region. Calvet winemaker, Benjamin Tueux has produced a premium example of Bordeaux style with a contemporary twist to give consumers the opportunity to discover a stand out AOP Bordeaux that is typical of the region, approachable and with the potential to age well for around 7 years.
To celebrate this major launch, Famille Helfrich is giving independents a special introductory offer on Calvet 1818; buy 11 cases get one free. Potential customers can try before buying and meet winemaker, Benjamin Tueux at the inaugural Famille Helfrich Portfolio Tasting. Visitors can also try Cahors, Malbec, Chablis, Côtes du Rhône, Rosé d’Anjou and Sancerre from the new Calvet Heritage range.
“We developed the new Calvet branded range in response to a growing demand in the market place. We felt the time was right to expand this successful pan-appellation French brand to respond to the needs of our on-trade and independent customers,” comments Chris Davies, Sales Director of Famillie Helfreich, On-trade and Independents division of GCF. “We look forward to welcoming as many of our current customers as well as potential new ones to our inaugural portfolio event in Birmingham next month, and to hearing their feedback on the new wines.”
To register for the tasting or to apply for the special launch offer on Calvet 1818 please contact Chris Davies at Famille Helfrich on firstname.lastname@example.org
Notes to Editors:
*Although the range originally had a soft launch in 2017 changes in production meant the roll out had to be delayed and the range modified before it was officially released to the trade.
Famille Helfrich On-trade & Indies division contact:
DAVIES Sales Director
Mobile: +44 (0) 77789 008540
Mobile: +44 (0)7931 578117
For more information please visit: http://www.groupegcf.com/
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