Les Grands Chais de France, owners of #1 French varietal brand, JP Chenet, is extending the brand’s franchise by taking it in a new direction to target a younger Millennial audience with a fun-loving female bias, whilst also jazzing up the brand’s current line up with new formats, styles and varietals to ensure it continues to appeal to its sizeable existing audience.
Launched in 1984, JP Chenet has achieved exceptional global success and icon status with its former, instantly recognisable, curved bottle neck. Today, the brand’s
In the spring, a nationwide marketing campaign launched focusing on strategic brand partnerships in the fashion and beauty world. The campaign has been developed to demonstrate JP Chenet’s fresh brand dynamism and to increase visibility and exposure amongst a new younger, female focused target market.
#Treatmoi events with instagrammable props
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Also, to ensure JP Chenet constantly connects with its new younger, female audience, an Instagram page @jpchenet_uk has been launched which focuses heavily on the brand’s bright, pastel colours and fun, female focussed content.
Mark Kears, MD UK & Ireland for Les Grands de France, says, “This exciting new extension of JP Chenet ensures that we extend our franchise with core consumers and at the same time grow our relevance with a younger more urban audience.”
Follow JP Chenet on Instagram @jpchenet_uk
For more information please visit: www.jpchenet.com