No 1 French brand in the UK, Calvet, has partnered with the UK’s largest dedicated food and drink festival series, Foodies, this summer to become the VIP sponsor at all 10 events. The Calvet VIP Lounge will offer premium branded hospitality including a welcome glass of Calvet Crémant de Bordeaux Brut Rosé to all VIP festival guests. Stand out VIPs include, Michelin starred chefs like Glynn Purnell, TV Celebrity chefs featuring Bake Off’s Nadiya Hussain and BBC Saturday Kitchen’s Matt Tebbutt, as well as music stars performing live at the shows like comeback disco queen, Sophie Ellis Bextor who will be exclusively served in the Festival’s green room.
Calvet Crémant de Bordeaux Brut Rosé will also be tasted live on stage by all of the famous chefs during their cooking demonstrations in the Festival’s Chef’s Theatre.
Foodies is the UK’s only nationwide festival series and was established 15 years ago to celebrate quality food and drink products. It takes place in 10 prime city locations, including London, Bristol and Brighton, from July to October reaching a live audience of 300,000.
With over 200 years of rich French heritage, and now owned by the Helfrich Family, Calvet embodies avant-gardism, quality, know-how and legitimacy. Calvet Crémant de Bordeaux Brut Rosé, made using the Méthode Traditionnelle, is a blend of Cabernet Sauvignon and Merlot, giving it a distinctly Bordeaux flavour profile, and spends 11 months in bottle before disgorging and dosage. It retails at Ocado for £12.99.
Mark Kears, MD for UK and Ireland for Les Grands Chais de France says. “As the owner of the top-selling French brand in the UK and the largest supplier of crémant to this market, we’re really pleased to be the VIP lounge partner with Foodies and to be introducing our Calvet Crémant de Bordeaux Brut Rosé to a wider audience of food and drink lovers.” He continues, “Its pale pink colour and dry, fruity flavour profile with 12% abv is right in line with current consumer drinking trends, and with sales of sparkling rose showing no signs of slowing, the timing for this high-profile partnership couldn’t be better for Calvet.”